Google Shutting Down Its URL Shortener service

Marlene Weaver
April 2, 2018

Back in December 2009, Google introduced its URL shortening service now known as (or Google URL Shortener, for those talking about it at some fancy white collar event).

Google has recommended that all users migrate to another URL shortening service by the time March 30 swings around, which could be a daunting prospect for those who've been loyal to the platform since its inception. However, existing users will have access to all features like creation, management, and analytics until March 30, 2019, when the console will be discontinued.

Google also asked their users to consider using app-centric Firebase Dynamic Links (FDL) or similar popular services like Bitly and as an alternative.

Starting April 13th, you will not be able to create new short links, though existing users can manage the links via the console for the next year. Google recently announced it will kill its URL shortener named starting April 13. After this period, all links will continue to redirect.

"[The] URL Shortener has been a great tool that we're proud to have built".

Google won't change or disable existing links; all existing links will continue to redirect to the link target. The support for will be turned down over the coming weeks and will be replaced with with Firebase Dynamic Links (FDL). We hope you are too!

Google's URL shortening service worked similarly to others; users could paste any URL into a form on the Google URL Shortener website to turn it into a shorter URL that was easier to share or publish. In short, FDLs are a far more robust solution for short links than previous deep link versions and a better all-round solution in general.

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