Cindy Crawford Is Recreating Her Famous Pepsi Commercial After 26 Years

Jenna Warner
January 13, 2018

Cindy Crawford's 1992 Super Bowl commercial for Pepsi is iconic. What we do know is that Crawford's son, Presley Gerber, will have a starring role and that the spot will include a new take on the famous 1992 Pepsi Super Bowl ad.

Of the news, Crawford said in a press release, "To this day, people come up to me to talk about how much they loved my original Pepsi spot from '92". "The commercial was a big moment for me and has spanned generations".

The new Super Bowl ad, called "This Is The Pepsi", is part of the company's "Pepsi Generation" campaign celebrating all of its pop culture highlights over the past 120 years.

This photo released by Pepsi shows actress-model Cindy Crawford in a scene from her 2018 Pepsi commercial which will premiere during Super Bowl LII on February 4.

The spot, called "This Is the Pepsi", features the return of the red sports auto, the small town gas station, Crawford's big hair whipping in the wind, and even the jean cut-offs. In an effort to distance itself from 2017, it looks like Pepsi has traveled very far back in time, indeed. New Pepsi Stuff prizes will be released throughout the year.

Pepsi will also present a series of pop-up exhibits in the U.S. throughout the year featuring pop-culture milestones in Pepsi history, guiding fans through the evolution of how Pepsi's history has connected with people over generations, kicking off at the Super Bowl with the presentation of the 2017 Pepsi NFL Rookie of the Year award. This is the sixth year Pepsi is sponsoring the Super Bowl Halftime Show. The ad is part of the "Pepsi Generations" campaign, which will also mark the return of the brand's vintage logo with limited-edition retro packaging on products launching January 29.

The "Pepsi Generations" campaign also will include nostalgic pop-up exhibitions throughout the US meant to celebrate the brand's (less controversial) "pop-culture milestones in Pepsi history". The events will guide fans through the evolution of how Pepsi's history has connected with people over generations.

The brand is also returning to its Pepsi Stuff loyalty program first released in 1996.

The original features Crawford in a tank top and jean shorts - made from her own jeans she brought to the set that day - driving a Lamborghini and stopping at a gas station to buy a can of soda.

Other reports by Insurance News

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