Smartphones steal Black Friday dollars, as mobile sales break records

Javier Howell
November 25, 2017

Outdoor retailer REI, on the other hand, has closed its stores on Black Friday for the past two years, given their employees a paid day off, and encouraged people to partake in a new tradition and head outside instead.

When are Black Friday sales in full swing? "Shoppers looking for discounts are getting better at using smartphones to quickly close the deal, and we are seeing better mobile conversion this season at over 10% growth".

Adobe expects Cyber Monday to become the largest online shopping day in history, generating $6.6 billion in sales and representing 16.5 percent growth compared to past year.

The Amazon Black Friday Live show adds some infotainment to your Black Friday deal hunting on Amazon.

The discounts keep on going until Cyber Monday, which is always the first Monday after Black Friday, so this year it will fall on November 27.

The Tracker app is available for free on iOS and Android.

Online fashion retailer ModCloth, for example, announced this year that its website would shut down on Black Friday and the company would donate US$5 million worth of merchandise to a non-profit organization. In another break from typical Black Friday TV doorbusters, the deals on this 60-inch Sony 4K model and its larger, 70-inch cousin (below) are off-brand prices for name-brand TVs.

Top Walmart Black Friday 2017 Deals Tracker: The Walmart Black Friday 2017 sale is bigger than ever. With more deals available and a higher number of online shoppers this year, it's expected that Black Friday 2017 will see sales and e-commerce records from last year broken.

"I think Black Friday has started off people's Christmas shopping, there's quite a lot of shopping bags knocking about". Sure - there were plenty of lines at many stores in the pre-dawn hours, but the day has calmed down as those seeking door busters were replaced by less urgent, more purposeful customers, according to reports.

Other reports by Insurance News

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