GameStop's unlimited used game rental subscription gets shelved before it even started

Nettie James
November 15, 2017

The company will also allow those who had purchased a spot in the program the ability to pick out any Pre-Owned game for free by way of apology for the inconvenience the sudden halt of PowerPass might have caused. It offers subscribers any used game in a store for six months in return for $60.

Last month, GameStop announced a new rental subscription service that would let customers borrow as many used games as they wanted during a six-month period for a flat fee. We feel this is the right thing to do for now to ensure we are able to provide our guests an exceptional service.

In a likely attempt to stem the tide of game downloads, GameStop has devoted more and more floor space in each store to physical geek culture goods like Funko Pop figurines and T-shirts.

Initial reports on the PowerPass program explained that it would allow participants to essentially rent used titles from GameStop. According to Kotaku, the company "told employees yesterday to pull down all signage involving the program and store it in their backrooms".

Originally, GameStop planned to launch the PowerPass subscription on November 19, right in time for the holiday season.

PowerPass has the potential to be a very popular service - that is if the catalog of games available is relatively large and up-to-date.

Kotaku is reporting that GameStop is "temporarily pausing" the PowerPass program. Why? The PowerPass program was just way too advanced for them to handle, giving retail employees serious issues.

A fully functioning and consumer-friendly PowerPass program might give customers a reason to choose GameStop over their respective gaming platform's online marketplace, but for now, it seems the physical video game library dream will have to wait.

Other reports by Insurance News

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