IN TWEETS: Dove slammed for racist ad

Jenna Warner
October 9, 2017

Director Ava Duverney responded to the brand's Twitter message with, "You can do better than 'missed the mark, '" and other users pointed out that Dove has created similarly racist ads in the past.

The advert shows a series of photographs in which a black woman pulls off her T-shirt to reveal a white woman underneath.

In the now deleted picture, the four-panel shot shows a black woman in a chocolate brown shirt taking it off and revealing herself to be a white woman in a off-white shirt. "We deeply regret the offence it caused", Dove wrote following the removal of the ad. "We profoundly lament the offense it caused".

"This is gross. You think people of color can just wash away their melanin and become white?"

Meanwhile, some have defended Dove's ad and claims that that it was misunderstood and taken out of context. What were you going for, exactly?

Some users suggested that the company had a history of racially insensitive advertisements.

Dove has since removed the ad and tweeted an apology.

The brand promised for its 60th anniversary this year to show in its ads only "real women", as opposed to models and actors, and to give the women featured sign off on the finished work.

The woman standing in front of the "before" image had dark skin, a woman in between had medium-toned skin and the woman in front of the "after" image was white.

On Sunday, The Guardian published another statement from Dove regarding the controversy over its latest ad.

Dove said in a statement to Gawker, "All three women are meant to demonstrate the "after" product benefit".

Other reports by Insurance News

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