Sony incorporates Google Assistant into its new wireless smart speaker

Nettie James
September 2, 2017

Amazon.com pioneered the market for smart speakers in 2014 with the release of the Echo, which uses its proprietary virtual personal assistant Alexa.

This illustration shows how the Sony LF-S50G smart speaker's driver and subwoofer are configured. The speaker is named as LF-S50G and depends on Google Assistant.

"This smart wireless speaker looks nearly identical to Apple's HomePod".

While the noisy and crowded environment of the show floor at IFA wasn't very conducive to discerning audio quality, from what I heard the LF-S50G strikes a good balance between the lows and highs, with a reasonable amount of bass producing a warm sound from all angles (the speaker emits audio in 360 degrees).

At the top is a plastic circular disc that sits flush to the speaker and features lit-up controls for the speaker.

It also features an LED screen to display the time.

Sony says that its LF-S50G is the company's first wireless speaker with the Google Assistant built-in. Best of all, the LF-S50G can serve as a Bluetooth speaker for your devices with NFC One-Touch pairing, and you can be less anxious of it getting water damage as the speaker is IPX3-rated splashproof, don't go swimming with it though. This can be anything such as a connected speaker like the Google Home, or even just adding the functionality to the PC with a Chrome extension. It can recognize gestures to adjust the volume, play music and skip tracks, notes The Verge. Regarding pricing and availability, the speaker will be shipped in the month of October and will cost $200, which is a competitive price tag, especially if users are willing to overlook the uninspired design and the lack of a catchy name for a smart speaker. As a comparison, Apple's HomePod will be priced at $349 when it launches in December.

Next comes JBL's answer to Apple's AirPods - the JBL Free wireless earbuds. Similar to the AirPods, Sony's product comes in a portable charging case and has microphones for taking calls.

Sony's thinking of all the neighborhood DJs with its newest, massive speaker, the MHC-V90W. However, what makes Sony's wireless earbuds unique is that they come with noise cancellation technology. Unlike Apple's AirPods, Sony's earbuds can't be tracked, so you will have to a buy a new set if you lose them. According to the Japanese company, the new in-house feature facilitates 3D object scanning to help users set a live wallpaper, print on a 3D printer, enjoy augmented reality camera effects, create avatars, and work with other AR-related features.

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