Best Buy Says Viral Photo of $42 Water Was 'a Big Mistake'

Javier Howell
August 31, 2017

Spokeswoman Kayleigh Lovvorn for Paxton tells The Hill complaints of price gouging have risen to 600.

Best Buy spokesman Jeffrey Shelman apologized in a statement for what he said was an error made by a local employee who added up the cost of each individual bottle of water to come up with the price for the entire case. published photos showing a store selling 12-packs of Smartwater for $29.98 and 24-pack of Dasani for $42.96.

The electronics retailer and, apparently, hydration hub, was spotted trying to sell the case of bottled water for $42.96.

Best Buy says the pricing was "clearly a mistake on the part of a few employees at a single store".

In a photo released online, a Best Buy store in Houston had signs up that seemed to show the store selling cases of bottled water for more than $40.

"As a company we are focused on helping, not hurting affected people", a company spokesperson tells CNBC. Already, there have been 550 complaints of price gouging on everything from $10 per gallon gas to $99 cases of water.

"The Office of the Attorney General now has received 550 complaints and 225 emails sent to an emergency address set up for consumers, and more are coming in pretty consistently", a media relations official told Grit Post. "They don't need the money". Violators could face a fine of $250k.

Are you shocked to hear that Best Buy overcharged on water this much during Hurricane Harvey? Price gouging is considered illegal under the Texas Deceptive Trade Practices Act.

Other reports by Insurance News

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