Oculus Rift and Touch massively discounted to £399 in summer sale

Nettie James
July 12, 2017

Oculus had already lowered the price of the Rift + Touch controllers bundle to $599 a few months ago, and for the next six weeks, it'll be even more affordable at $399.

Unfortunately, this doesn't mean that standalone Touch controllers have been discounted - a pair of those on their own will still set you back $99.

Over 500 VR titles are now available for the Oculus Rift, it's one of the best supported PC-based VR headsets alongside the HTC Vive. The Sony PlayStation VR costs $400, but the cost rises to $460 when purchased with motion controllers and a mandatory sensor camera. While the Vive is more expensive, it also offers gamers a lot more options when it comes to software library, allowing gamers to play lots of off-the-cuff Early Access games and open-source projects, something that's not as affording on the Vive.

This is its second price cut in a year, and it follows an announcement in February that Oculus was taking down hundreds of its Best Buy demo stations.

Facebook CEO Mark Zuckerberg wearing the Oculus Rift with touch controllers.

Oculus hasn't disclosed sales for the Rift, but analysts say it continues to trail its rivals by a wide margin. When Oculus went on sale in March 2016, Cantor Fitzgerald estimated VR could generate $7 billion in sales for Facebook by 2020, or about 10 percent of the company's estimated revenue that year. Basically, it's probably the best time to get into PC-based VR in terms of overall cost. Today, we're excited to announce that Rift + Touch are now available at $399 for a limited time.

Facebook Inc (NASDAQ:FB) and other makers of VR headsets envision a future where virtual reality will "become a part of daily life for billions of people".

While Facebook and other technology companies are making big bets that virtual reality will take off in the marketplace, they have yet to see too many encouraging signs. It's not going to happen overnight.

"We know that hardware moves at that price point", said Rubin. Oculus has also given away several games for free, including Lucky's Tale and the upcoming, a multiplayer game Oculus clearly wants to see thrive with a healthy community.

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